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Driven by policy support, technological innovation, and consumption upgrading, the home appliance industry has shown consistent growth, with its market size approaching 2 trillion yuan. The expansion of initiatives such as “trade-in programs” and “national subsidies” policies has spurred demand for energy-saving, intelligent, and healthy household appliances, steering product development towards smarter, more sophisticated, and energy-saving solutions. Overseas markets have emerged as a significant growth area, with Chinese home appliance companies proactively tapping into the markets of nations along the “Belt and Road” by leveraging their cost-effectiveness and strong brand influence.
Diverse customer needs, and high demand for customization.
Raw material prices fluctuate greatly and cost control requirements are high.
Technology iteration is rapid, and technology update is fast.
Strict environmental protection requirements, and the necessity to ensure green manufacturing.
86514-86880517
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